This afternoon I am speaking at the International Food Blogger’s Conference in Santa Monica; I’m on a panel about integrating wine into a food blog and my specific topic is to share some ideas on how to create compelling content about wine and food. I was invited because I am considered an influential wine blogger who frequently includes food in my wine reviews and because I am a writing teacher and coach.
As I reflected on what I wanted to share, I realized that creating compelling content is the same no matter what the topic. This seems obvious now and it took me down a much more productive path in terms of my preparing to contribute to what I think will be a valuable session.
The key points I will be offering are:
1) Go for the jugular.
2) Tell stories.
3) Be specific.
You can read more about it over at my Wine Predator blog. I’ll be posting notes from my presentation there as well as here.
PS Today is my son’s birthday! He is 8 years old today.