Last week, Kathy Sierra wrote a guest post for Hugh McLeod’s “gaping void” blog about some current trends in social media which included this graphic. (FYI, Hugh McLeod is famous for some outrageous marketing ideas for wine and tweed as well as drawing insightful cartoons which he also uses in his best-selling book Ignore Everybody.)
In her guest post, Kathy Sierra asks, “why are people still so convinced that social media and all related buzzwords are The Answer?” when, if the product is truly crap, “your social media strategy won’t save you.”
“You want to use social media not because you *must*,” continues Kathy Sierra, “but because you can add even more value for your users by doing so.”
In conclusion, Kathy Sierra says, “There is a world of difference between helping someone *appear* more awesome and helping them actually BE more awesome.”
Reading this article reminded me of how insightful she is and it made me look up a blog post I wrote following hearing her speak in August 2008 at my first WordPress conference. Continue on to read her 20 ways to kick ass and create passion without resorting to the “gamification” she decries in her article on Hugh McLeod’s blog last week.
via art predator