Tuesday Tips: More On “It’s” & “Its” — what about “Its'”?

For last week’s Tuesday Tips, I discussed how to use it’s and its. In an email today from a PR firm, I came across this sentence:

“VOGA Italia hails from Italy, the country best known for producing some of the world’s best wine as well as its’ keen sense of style.”

which reminded me I didn’t even mention the third its’: this one is ALWAYS wrong. Just like hers and his, its is a possessive that doesn’t require an apostrophe. Its’ is not a word.

It is tempting to also question the sentence further (can a country make wine or have style?) but I’m not. At least not today!

Remember if you have copy that needs work, or if you need some coaching for your writing, let me know! I’m happy to help you.

Tuesday Tips: On "It's" & "Its" Here are two wonderful and important concepts from a blog post I was reading and which inspired me to write this morning: Social Networking at it’s very foundation is building relationships with people… Social networking at it’s finest: making friends and helping each other at the same time. Do you know the difference between “it’s” and “its”? Chances are that you don’t. There’s even a Facebook page about it’s and its (that’s where I found the gr … Read More

via The Write Alley