For last week’s Tuesday Tips, I discussed how to use it’s and its. In an email today from a PR firm, I came across this sentence:
“VOGA Italia hails from Italy, the country best known for producing some of the world’s best wine as well as its’ keen sense of style.”
which reminded me I didn’t even mention the third its’: this one is ALWAYS wrong. Just like hers and his, its is a possessive that doesn’t require an apostrophe. Its’ is not a word.
It is tempting to also question the sentence further (can a country make wine or have style?) but I’m not. At least not today!
Remember if you have copy that needs work, or if you need some coaching for your writing, let me know! I’m happy to help you.
via The Write Alley